tree lined drive at winery

It was 4:40 on a sunny Monday afternoon in May in the Hill County west of Austin. My husband and I were driving home from our grandson’s 5th-grade completion ceremony. On a whim, we decided to make a quick stop at a local winery fifteen minutes before closing. There was one other couple in the tasting room. Our server patiently walked me through sampling their wines, and we struck up a conversation with the other couple. Eventually, I learned that they never see their neighbors, so they venture out on their Harley to connect with people. After hugging the couple goodbye, my husband teased that it was the wine that made me do it.

It wasn’t the wine at all.

The woman, originally from Poland, moved to rural Texas with her husband from Chicago, and they were longing to connect with other people.


We are craving connection — men and women both long for meaningful conversation with those around us.


One of my clients, I’ll call him Mark, shared with me an experience that had a profound effect on him. When he received an unexpected call from a client, Mark assumed it was about a pending project they were planning. To Mark’s surprise, his client said: “I’m not calling about the project, but I just felt the need to call you and pray for you.”  He had no idea that Mark was grappling with significant life changes. That call was incredibly comforting and meaningful for Mark.


Why are these stories important?

You have the potential to impact someone’s life today, and I don’t mean that in a superficial, fluffy, woo-woo way. I mean that in the gut-wrenching, where-did-that-come-from kind of way.


Every action or non-action, large or small, ripples through the lives of those around us.  There are no boundaries between business and personal.


Business is personal.


I challenge you to reflect on your business contacts. Who do you feel led to call, but don’t because it might feel awkward or weird?  Business ownership and leadership can be a very lonely place.

Follow that nudge.

Reach out.