That is exactly what I thought when I read that marketing headline. It dramatically captured the thought that has been rolling around in my head the past several months.

I love marketing. And when I see something so simple yet compelling, I get excited and want to share. Click here to see the screenshot where I stole that headline.

Why is it so amazing?

It popped-up on a website a few seconds after landing there. Curiosity set in. Is their website messed up? Did I click a bad link? Seriously, I am thinking in my head, "What the hell just happened?"  Now, I have to read the rest of the message. Copywriter for the win!  With everyone vying for your precious attention, each sentence has to sell the next sentence.

What is also amazing about this headline?  You can use it in so many ways. I just used it to seduce you into reading this. Use it in ANY industry when someone or something disrupts the norm, such as:

- a technology company: "What the hell just happened?  I was just hacked, and all my information is encrypted!"
- a CPA: What the hell just happened?  "My taxes tripled this year!"
- realtor: What the hell just happened? "My property tax appraisal just skyrocketed.  (Is my house really worth that much?)"

This headline works for companies that create transformations too:
- a wellness company: What the hell just happened? Susie's doctor took her off three prescription medications.
- a skincare company: What the hell just happened? Before and after pictures show Jackie with fewer wrinkles and looking ten years younger without surgery.

You get the idea.

How can you use the line in your business?