It was 2007, and I was frustrated with my corporate job where layoffs were a regular occurrence.  There wasn't any less work, just those lucky enough to keep their jobs had more on their plates.

On a more personal level, I was taking conference calls at all hours of the night and weekends too. My kids were keenly aware of the demands of my leadership role. One summer day, they wanted to take me on a golf cart ride in the neighborhood to check out the horses. Paul grabbed my phone, waved it in the air, and said: “Mom, now you have to come with us.”  My phone was an umbilical cord to a job that was draining me of energy and life.

While there is nothing truly wrong with layoffs, conference calls, and corporate jobs per se, but I wanted something more, something where I could control my destiny.

What do many entrepreneurs value the most?

Freedom and independence.
Freedom from a boss.
Freedom from daily commutes into an office.
Freedom to contribute on a grander scale.

So many of my clients crave precisely that. Launching and building a business isn’t easy. First, there’s that daunting statistic that 50% of companies fail. People love regurgitating that stat.

And then there is the saying, “Entrepreneurs still work 50-60 hours a week, but they get to decide which ones.”

The ability to work when you want and play when you want is priceless.

Few people I know want to work more hours; most are looking for ways to work less. But how do you do that?

I can guarantee that you are doing at least one task that frustrates you so much that you wish you never had to do again. Am I right?

You could keep doing what you’re doing. That’s fine as long as you don’t expect different results. You know that as the definition of insanity.

The answer to working less is simple.

You can:

  1. Delegate those dreadful tasks to someone else. That could be an employee, a contractor, or a service company.
  2. Stop doing it completely. Yep, just let it go.

You get the idea. Stop wasting your time doing work you hate. It's probably not in your zone of genius anyway.

Now, go impact the world.